Bespoke Web Design

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Website Design: What Does “bespoke” Really Meanc

Bespoke. Tailored. Custom.

It’s a rare website design company that doesn’t refer to one of the above. Yet, like all buzzwords, these terms are frequently misused. Can a design really be called custom if it uses the same form and template as another sitec

So, what really constitutes bespoke website designc

Getting the right fit

The term bespoke comes for the suit tailoring world.

When you ask for a new custom suit, a good tailor will ask what kind of cut you want, as well as what colours, what design, what texture, what material, what price, and any unusual feature requests. Ultimately, the tailor is asking what you want your suit to say about you.

However, if you walk into a department store and pick up a suit from the rack, you’re holding a compromise. It may be flabby round the edges, it might have bad stitching, it might even fray and unravel after a few wears – but it is cheap.

Bespoke means questions

If a designer doesn’t ask you, often in fine detail, what you want from your site then you’re probably not going to get a customised result.

After all, if a designer doesn’t ask you how you upload your content and what type of content you work with, then chances are they won’t build a customised content management system just for your needs.

The underlying code

An off-the-shelf suit is designed for an Everyman. But custom clothes use original patterns and underlying design. The type of thread used, the way the material is cut, the material involved this is the foundation for the end result.

Bespoke website design means not paying for someone else’s template. While designers learn from previous projects and will remember particular coding structures and techniques for future reference, most of your code should be built from scratch.

The overall look

Nobody wants to bump into someone wearing the exact same shirt, tie, shoes and suit. So nobody wants to see their web graphics elsewhere online. It dilutes individuality and dents your online brand.

All graphics should be unique, from the navigation bar to the logos. Ask your website designers how they create icons and graphics. If they use stock images and icons, that’s tantamount to wearing the same tie as the person across the table.

In the end, bespoke website design means getting what you want. It means that you’re not forced into templates or functions that were designed for other sites. And yes, bespoke web design is the difference between an ill-fitting suit that hangs off your limbs, or a perfectly cut work of art that brings out all your best features.

About the Author:
Oliver Pluckrose is the Head of Development for Online Business Solutions UK Limited (OBS Group) a web development company, London. Formed in 1998, OBS Groups ethos has always been to provide simple, end user-driven e-commerce solutions and website design for a sensible, fixed price. For more details please visit:


10 thoughts on “Bespoke Web Design”

  1. Who is the best web design company in cardiff? I need something professional and high quality but affordable?
    I need a good web design company in cardiff, ive tried to get my website built by two other companies and both have failed BIG TIME! one was based in london, so i never met the guy, never got hold of him, he told me the website would be built in 3 weeks and 3 months later it was still not finished! it was designed totally poorly and some of the links didnt even work! and he wasnt even cheap!

    then i tried a web design company in cardiff who convinced me a word press theme was the best option as i wanted to manage some of the content myself, anyway, the site just looked like every other word press website. i want something new, individual and unique, granted it was very cheap, but you can tell that by looking at it. it doesnt give off my company feel or ethos and has no personality. very bland and the parts i could update were very limited.

    so basically i need a professional but affordable web design company in cardiff, someone local so i can get hold of but someone who is really really good at what they do! someone who will come up with some unique bespoke design ideas and put something really special together for me. has anyone had any good experiences with any companies that can help me out and really promote my company?

  2. I need to apply the characters B,B,C and 6 to a Web design Company.?
    B, B, C, 6
    Can you use the letters (and number) above to make a cool name for my new site?
    The site will involve website design, website management, seo, tutorials, web hosting.
    Got some words like bespoke and creative but Im yet to thread a decent combo together. God knows what Im gonna do with the 6!?
    Come on all you wordsmiths, step up to the mark for me 🙂

  3. In terms of a Web Applications Developer role, what does “bespoke web applications” mean?
    The candidate will be responsible for assisting with the design, development and maintenance of websites, content management systems, e-commerce and other bespoke web applications.

  4. bespoke e-commerce website that is fully customisable?

    I’m looking to set up an e-commerce website, initially to sell one kind of product – for simplicity lets say i’m selling bananas – but i want my banana website to be the best banana selling website available, so I’m going to get a fully bespoke website called, and i dont mind how much it costs.

    However, in the future i want to start selling books. Now i don’t want to sell the books on the same website as my bananas because they are totally unrelated and that would be silly. So i’d want another website called to sell those.

    My question is, is it possible to use the website design that i paid so much for to sell my bananas, and just change the name of the website and customise the logo and the items that i’m selling, but still use the same swish website design that i paid for before?

    And if so, does anyone know any bespoke web people who will let me do this?

    Thanks in advance

  5. Bespoke derives from the word “bespeak”, meaning “to ask for”. Bespoke web applications would refer to web applications designed to the customer’s specifications.

    Tailor fit would also be a welcome analogy.

    Web applications that are “tailor fitted” to meet the customers needs.

    I hope that helps.

  6. If you pay for your site to be designed, be sure your designer/developer gives you free release and sells you all the images, layout and data in the same package.


    They offer their own hosting too.

  7. I recently had a site made up by the guys at Hodeph Design ( The price they quoted me was reasonable and the site they made is perfect for me. They kept me in the loop the whole time, and as I am based in Swansea they were only up the road and I could meet up to discuss ideas. Give them a ring or e-mail them what you’re looking for and they’ll give you a quote.

    My site is here: if you want to see an example of their work.

  8. Ecommerce web development company in india?
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  9. Dazzle India Technology is a professional web development and designing company, situated in Jaipur, India. We have experienced PHP Developers and Designers. Our developers are able to build secure and robust website.

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