4 Mobile Website Design Best Practices
Needless to say – 2011 will be the year of the mobile web. Designing a mobile website which translates into a seamless and user friendly experience for your target customers is important.
Here are 4 mobile website design best practices
1) Keep it simple
At the most basic level, users expect immediate access to legible information about you, your company, your cause in the mobile web. This is called Mobile Brand Relevance.
You must know that your current Web site generally used for computer browsers is not compatible with that of mobile phones. To start with you can build a smaller version of your current website.
2) Mobile Optimization
The mobile web demands a unique user experience to meet user expectations and demands. Here are some pointers on what optimization actually looks like, beyond big buttons and clear pictures:
Auto-sensing the users access device and routing appropriate content, based on the user device. ur mobile’s system recognizes the device requesting your url and serves up the content formatted appropriately for about 95% of smartphones including iPhone, Android, Palm and newer RIM/Blackberry.
Fewer clicks than a desktop site
Prioritization of content based on user demand
Faster load time
3) Rich, interactive experience
Mobile gives you the chance to place video, audio, pictures, opt-in solutions, real time updates, emergency notification, advocacy and so much more.This is no different than the web experience. However, the same web experience and format does not translate to the mobile channel. Going back to relevance, the mobile experience is not generated by the simple migration of online content to mobile. It demands a unique feel and experience (That’s why we built ur mobile’s CMS solution, services and toolset).
People use or will access your mobile web more frequently than your online web. People simply don’t forget their phones when leaving the house, but they are looking for ways to leave their laptop behind. As a result, they connect with you more frequently if given a pleasant experience via your mobile presence.
4) Seamless Integration
Your mobile website should not be a solo. Provide a seamless integration and experience across all digital channels. For ex Target has expanded it’s weekly web coupons to the mobile web.