Brochure Design

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Brochure Printing and Persuasive Brochure Design: 12 Ideas

Be it through the allure of the products beauty, through an idea or fantasy or through a promise of better solution, brochures and brochure printing do all these things and much more.

Brochures are effective for promoting causes, ideas, products, services and even companies. Yet, more commonly, brochures used in marketing are made to steer customers towards a particular product or service. This, as designed, prompts the customer to avail of such products.

Yes, brochures are ingenious products of persuasion and creativity. And whether through individual effort or team ideation, the results are always geared towards making effective concepts and effective brochures.

Here are some tips on how to make your brochures stand out and capture your target audience:

Prepare your images
Images are made up of photos and illustrations. Combined, they will form the backbone of the brochure design.  These images will be the first thing that prospective customers get to see.

    Use lively colors to indicate the exuberance of your brochures message.

    Likewise, the illustrations and images should complement each other.  Along with the choice of color, these three could already reveal what the message of the brochure is.   

Meaty Content
Your content are made up of text and statements representing your company or organization.  It too holds the necessary information that will persuade and sway your clients towards your side. Hence observe the following in your content writing:

    Choose your words and sentences carefully. Words can help select and shape your target market. Use of certain words such as slang and lingo to embellish and add character to your tone.

    Slang and lingo can communicate well to a selective audience. It, however, limits itself and the general public may not understand or appreciate your brochures well enough.

    Make sentences short and catchy. Brochures are most often than not read on the go. So make it easy for your readers to grasp even complex ideas by exercising brevity.

    Brochures are, after all, a piece of literature, a very short literature that can occupy time waiting for the bus, standing in line and the like. Use bullets and numbering to organize information that clients can digest easily.

    It would also do well to provide clients with a short overview or outline as to what your product or service is all about.

    Highlight product features, it strengths and the solutions it provides that makes it different from other products.

    Provide useful product information as well as your company details and contact numbers.  

    You have to put yourself in the position of your target customer and try to ask yourself questions that you as a client would want to know firsthand.  

Brand Recall
Make your product more memorable. Use colors that maintains the integrity of your brand logo. Also, ensure that your colors make your brand logo stand out not just for the whole brochure, but against competition too.

    Provide customers an alternative name to remember. Include your company logo to accent and expose yourself better. Doing this builds your image and gains you media mileage. Doing this makes your presence felt among your clients and potential ones as well.

    And to end on a final note, a brochure printing company is necessary to fulfill all your desired goals for the success of your brochures.

With a professional brochure company, things can be fairly simple.   With little research you will be able to find out about lots of sites offering online brochure printing  Learn to compare what you read regarding the services they offer.  From turn around times to cost of print jobs and folding options  available, you will be able cut your list short and pick out the best printer for you.

About the authorThis composition is projected to give the readers information about Brochure Printing and on how brochures can help you in your marketing schemes and provide you a higher sales rate. For more topics and tips about Brochure Printing please refer to Catalog Printing Experts

Source: http://www.articlesalley.com/article.detail.php/55746/6/Advertising/Business/1/Brochure_Printing_and_Persuasive_Brochure_Design:__12_Ideas


10 thoughts on “Brochure Design”

  1. I need some creative idea for a brochure design ?
    I am looking for a creative template for a brochure design which is for an education fair.

  2. What is a good professional brochure design program?
    I am looking for a new program to design brochures for a corporation. I need something that will allow me to make a professional brochure. It doesn’t matter if its hard or easy to use just as long as it has an excellent end product.

  3. What is the best brochure design program?
    What is the best brochure design program? I need the best program out there. Price does not matter to me. I would prefer an adobe product but I didn’t see any that specialized in brochure design. The brochure I need to make is a three fold. Thanks in advance.
    I want them to look like these http://bestdesignoptions.com/?p=2097

  4. I use a Adobe Illustrator but InDesign should work too. The critical thing for something being printed is that it will work in CMYK color space instead of RGB. This is important for the printing company. The second thing is that it is a standard file format that a printing company can deal with.

    Quark Express I think is a standard too but I think it’s even more expensive than anything Adobe (and thats saying something!)
    ++++ Info ++++
    Check this out http://www.printingcenterusa.com/printing-templates/brochures.html and note the file types. This is the printing company that does our Newsletters. They are cheaper than the local printers around here, I’m impressed with their work and their turn around time is amazing.

  5. I’ve always used Microsoft Publisher to make brochures. They have a nice variety of templates and is overall a great program to make brochures.

  6. How to sell a travel brochure design to a travel agency?
    I designed a travel brochure in my graphic design class and I got some pretty good feedback from teachers and students, I was thinking about trying to sell my design to a travel agency or something like that does anyone know how I would go about doing this?

  7. Are you planning on creating this yourself, or hiring a professional? Teaching someone the fundamentals of good design theory in one question/answer is impossible! There are ways to save money, even when hiring a professional. I strongly recommend you write your own text content, for example, as know one knows what the purpose or intent of the brochure is better than yourself. Take your time on this step, as you need to keep it pointed yet cover all the appropriate details.

    Assuming you are planning to create this yourself, I recommend the use of some program that has page layout tools. For most people, this will mean Microsoft Publisher and NOT Word! Trying to make anything beyond a simple brochure design within Word is a good to go crazy! If, however, you’re planning on using any of the nice pre-printed card stocks found at your local office supply store; that is one way to go. Use the Column function inside Word to break your page up into the brochure panels.

    Publisher has templates for use with certain kinds of pre-printed card stock as well as sample layouts. For those who are not very graphically inclined, those are probably the best way to start out. I would encourage you to change out the graphics to other things, customize the color scheme and/or fonts so as to suit the purpose of your brochure. Getting into all of the options and methods involved is simply impossible to do in one short message.

    In regard to printing, again there are a lot of options. For those on a budget, I still recommend making up a ‘master’ and using a good color copy service in your area. When making your master (what will be duplicated), do your print out on a printer capable of doing photos with the best type of paper and settings for that machine. If you don’t have one, find a friend who has one. (Offer them a few bucks to cover the cost of the ink!)

    An even better choice, that will produce far better quality will be to use a fast-print service that can take your design from a CD. Output your design to a PDF file, using settings in the 1200dpi or better range. When you burn that to the CD, include copies of any font files used too, in case the shop needs those. Be sure to tell them you are providing a composite master. (One with all the colors merged.) This avoids the costs – with traditional printing – of paying for CMYK separations and risk of poor registrations. But, then again, if the number of brochures to be printed is high enough going that route may be worth it.

  8. Well, your best bet would be to schedule an appointment and meet up with them. Show them the design and tell them how they could benefit from it. It’s going to be tough because, if the design does not match their concept and image, they wouldn’t take it, unless they are willing to revamp their entire image or they plan to someday. Keep your hopes up and learn to negotiate. To sell your design to the travel agency is going to take marketing skill. The main thing is how will they benefit from it. We all buy things only when we know we will benefit from it. Don’t say “It’s a great design and everybody who saw this liked it”. Say their travel agency is “going to look more impressive or classy with this design”. This is marketing.

    Good luck.

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