Design Ecommerce Website

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Ecommerce Website Designs 6 Common Mistakes

Small business Ecommerce is highly competitive field and small businesses need to develop a professional E-Commerce website in order o gain competitive advantage over others.

Poor or outdated design
Many E-commerce websites of small businesses reflect a poor outdated website design. It is important for your website to reflect a modern clean cut look and feel. If your E-commerce website design is not professional and the website looks like it was designed in the nineties then it is important to consider re-designing your e-Commerce website. A professional design for your E-commerce website is crucial and the website design task is best left to experts.

Not having detailed information on products
Many E-Commerce websites make a common mistake of not presenting detailed information on their product range. A common problem with ecommerce websites, especially small business E-commerce websites, is the lack of detailed information on products being sold on the website. Even if an Ecommerce website has a large product list it is important nevertheless to have an independent product detail page for each and every product. Avoid only one line descriptions for your products. Information on products can easily be found on manufacturer’s website and in most cases they are happy for you to use it on your website.
Don’t hide contact details.
Another common mistake with many ecommerce websites is the lack of visibility of the company’s contact details i.e. telephone number and address on the website. Customers often look for this information as it helps build trust knowing that someone will be there to answer questions should a problem arise with the purchase or the product.

It is a often a good idea to include telephone and address on all pages either ion the header or footer. An easily accessible email inquiry form or request call back forms on the website also help build customer confidence.

The benefits of buying from your company not clearly evident to the customer.
Another common mistake businesses make is failing to convey clearly via the website the advantages or benefits of purchasing form them. Customers usually research competitors before making a decision.

Not having an ongoing search engine optimisation strategy.
Many ecommerce businesses make the mistake of thinking that if their website is there it will automatically attract new customers. No matter how professionally designed your website is or if you website has been created with search engine optimisation in mind; appearing on the first page of Google is not something that will be achieved on its own.

Thousands of businesses compete for first page ranking for any given keyword however only 10 can appear o the first page. In order receive targeted traffic to your website and generate increasing leads and sales you will need to have an ongoing search engine strategy and commission an ongoing search optimisation campaign. Although it is not something that will be achieved overnight, the benefits far outweigh the costs involved.

Please visit for the full article and for more articles on web design, e-commerce and search engine optimisation.

About the author: The author, K.Singh is a web development and web design consultant in London regularly writing web design, ecommerce and search engine marketing articles for


10 thoughts on “Design Ecommerce Website”

  1. How can I have a website design coded for ecommerce?
    I have Photoshop design of a website I would like coded so that it becomes an ecommerce website where customers can purchase my products online, log into a ‘wholesale’ area and manage their purchasing. What is the best way to do this? What software/programs/services? Thank you!

  2. Get a professional ecommerce website design?
    Where can I get a website template that looks like walmart, tartget, kmart, etc. Something clean and professional.

  3. Coding a site for e-commerce can be done in many different ways. One of the biggest factors is how payment processing will be handled. For example, if you choose to use PayPal – as many do that are starting out – your costs will be lower for your hosting. (Can usually avoid purchasing a security certificate.) This is because all the actual transaction data is handled on PayPal’s secure servers.
    Even better, assuming you know how to write your own HTML code, etc., PayPal offers a lot of help in their documentation and tools in getting you started.
    Google Checkout is another payment processing company that works similar to PayPal:
    Google has more restrictions over the kinds of products you can sell, so read through those sections carefully.

    This is assuming you want to code your HTML and so forth yourself. I’ll get into software that provides support for such things in a bit…

    In order to take advantage of EITHER company’s fraud protection services, you will need to provide various terms and conditions statements – such as your returns policy – on your site. Again, read over the requirements and advice. (Good stuff, even if you never use their services!)

    The next level of an e-commerce site, where the transaction process would occur on your site, involves a lot more stuff and cost. You’d need a security certificate for the site, and arrange payment processing through a combination of services including a merchant account setup through a local bank. Costs for doing such a setup is significantly higher, which is why I suggest waiting until you know your sales will produce a steady profit of at least $1,000 per month. Then again, such services will automate many of the details you will be handling yourself going the other route. (Thus saving you time and effort.)

    As to what kind of software you might want to run on such a site… Again, there are a lot of choices out there. Rather hard to make a recommendation unless I knew more about what you were selling, how you planned to handle the transactions, your level of expertise in so far as handling coding, databases, etc.

    Another issue in choosing the software is if you are looking for a commercial solution or open source (License free). Let me warn you, there are a LOT of opinions on which direction someone should go. Developers, such as myself, will always tend to go in one direction in this area over another. I’m not going to get into explaining the pros/cons of either methodology here, as I’m spending a lot of time on this answer as it is. Suffice to say, that’s a good question to ask on its own!

    Good news for you is that software designed for ecommerce use may have plug-ins, or add-ons available to integrate with PayPal, Google’s Checkout, etc. (If going open source, avoiding the cost of licensing too.) But, this again is very dependent on the exact software in use.

    Finally, assuming the design you have isn’t too complicated, a good developer should have little trouble converting that for use as a theme, skin, or template set for use with the software you plan to use. I would certainly ask the developer to give you links for similar setups that they have done somewhere before hiring them! (So you can check them out to see if they look nice and actually work.)

    Good luck with your project!

  4. Well, I have designed a few mobile websites, such as The key is minimizing Grapics and even investigating WAP Scripting

  5. You can google yourself some professional Template websites or just visit some of the following for more help.

  6. Is there a website that do both a new ebay shop design and ecommerce business website design in one package?
    Hi, I have an ebay shop with a simple free ebay template store front, but I would like a really good ebay shop design now, I would also like a good ecommerce website too, is there a company or website that can design both of these for me, in one package?

    I just want to keep both sites simple, I don’t want any flash, or animation, could I have both done for £200 or $400 in total? Also could I also have free hosting or very cheap hosting? I own my own domain name by the way.
    Thank you for the hosting information John, I like the sound of host monster and blue hosting, I will look into them.
    Thanks SaTYou, nice bit of advertising there, I will look into it.

  7. Please recommend me some company that can design my ecommerce website at an affordable cost?
    What is the cost? and is there a monthly fee?

  8. Might take a look at these and see if you can use any of them yourself…

    eCommerce (Some Free):

    Mal’s e-commerce is a FREE Shopping Cart Service:
    Free Shopping Cart Software for Joomla! & Mambo:
    Create your own Online Store for Free with Free Webstore: is both a free web store builder and a free online marketplace:
    Ubercart is an exciting open source e-commerce package that fully integrates your online store with Drupal:
    Free Shopping Cart Software:
    ShopSite Shopping Carts (Trial):

    osCommerce Online Merchant is an Open Source online shop e-commerce solution that is available for free under the GNU General Public License:
    Zen Cart™ truly is the art of e-commerce; free, user-friendly, open source shopping cart software:

    35 Free High-Quality E-Commerce Templates:

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