E Commerce Website Design

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Importance Of Usability In E-commerce Website Design

Usability is an extremely important factor that determines the success of the website. And it becomes even more critical in case of e-commerce websites because their prime means of revenue is through online trading. E-commerce website owners should pay increased attention to their website usability if they want to be successful in the World Wide Web.

E-Commerce websites
More and more people are moving to the internet to purchase products and hire services. This is because one can search through for more options on the internet and find better deals. One can research about the best prices and decide on the best suitable deal. It gets not only profitable for the customers but also for the businesses.

To increase the volume of business on your e-commerce website you can either aim to attract more visitor traffic to your website or seek to reduce the number of visitors who leave without purchasing anything. Visitor inflow can be increased by effective search engine optimization, advertising and marketing. But when you seek to decrease the number of website visitors who leave without buying anything, you need to examine your website thoroughly to identify any possible problems and fix it appropriately.

Website Usability
One of the major problems that is identified in many scenarios is the incompetent usability features of the website. When visitors come to your website, they expect easy and hassle-free navigation in addition to easy access to what they are looking for. If they face any problems regarding this, they would just leave the website altogether than staying there and trying to figure out what can be done.

Here are some factors that determine website usability
Ease of Use A new visitor to the website should be able to easily navigate through the website, use it effortlessly and accomplish basic tasks.

Efficiency of Use Regular visitors or repeat visitors should be able to accomplish tasks and find information that they require from the website efficiently.

Loading Time The time taken by the pages of the website to load determines how much time the visitors will spend on the website. Visitors prefer to leave a slow loading website that to wait for it to perform.

Memorability Visitors of the website should remember how to use it on repeat visits.

Frequency of Mistakes Another important consideration should be the number of mistakes made by visitors though their browsing experience and how much time do they take to recover from the mistake and get back on track.

Visitor Satisfaction – The website should cater to the basic requirements of the visitors and satisfy them efficiently.

Usability Testing
Usability testing is an efficient method to examine your website thoroughly and identify problem points that limit the sale or products and services on your website. When you correct these concerns, the performance of your website increases and gradually you can witness more revenue being generated. The results provided by usability testing gives you valuable insight about the areas where your website lacks caliber and you can improvise things accordingly.

About the Author:
Kabir Bedi is working as a senior web consultant at LeXolution IT Services, a professional web design firm India. The company provides a range of web design and development services in addition to a host of website maintenance services such as Web site updates.

Source: http://www.articlesnatch.com/Article/Importance-Of-Usability-In-E-commerce-Website-Design/552375


10 thoughts on “E Commerce Website Design”

  1. pls recommend e-commerce website design and host company?
    for small business, I need a data base website with <100 items, any recommendation of good design and host company

    thanks a lot!

  2. Which program is suitable for design an e-commerce website?
    I would like to design a website for a pizza shop, which visitors can order online from the nearest branch. I’m looking for software or something like that to provide this project. I heard that the Magneto Platform is suitable for design it but I’m not sure about that.

    Does anyone know anything about this type of website designing?

  3. I recommend one of these: http://www.hosttell.com/

    Powweb is on a 50% sale – $3.88/month ($46.56/year), and you get a free domain from them.

    They include easy, one click install of these E-Commerce solutions:

    ZenCart
    ZenCart truly is the art of e-commerce; a free, user-friendly, open source shopping cart system. The software is being developed by group of like-minded shop owners, programmers, designers, and consultants that think e-commerce could be and should be done differently.

    osCommerce
    osCommerce is an online shop e-commerce solution that offers a wide range of out-of-the-box features that allow online stores to be setup fairly quickly with ease. It is an e-commerce framework solution that not only remains easy to setup and maintain, but also makes it easier for store administrators to present their stores to their customers with their own unique requirements.

    CubeCart
    CubeCart is an eCommerce script written with PHP & MySQL. 100% template driven, XHTML & CSS valid, plug and play shipping/gateway/affiliate modules, tax by state/zone or country, multi currency support, email marketing, inventory stock control, sell digital & tangible goods and more.

  4. Hi,

    Yes the product you hear is a nice one.

    The community edition of Magento (not Magneto) looks to be a nice product with many features “out of the box”.

    The most interest thing is they have nice architecture and it is easy to extend and make you own modules (if you manage OOP and php ).

    Cheers

  5. e-commerce website design?
    i’d like to create an e-commerce website. i know what i want it to look like and have designed a few pages in illustrator. how do i translate my design into a functional e-commerce website? what’s the easiest way to do this?

    i don’t want to use templates you can buy or get for free.

    thanks!

  6. That is quite cheap in fact and whether it is reasonable depends on if its a template or a custom design that is being done.

    Here are questions to ask:

    – Is the design unique or a template?
    – Is the back-end functionality a pre-packaged system or customized to your needs?
    – Is this only a design or is the entire website being developed from A to Z?
    – Is the website designed to be search engine-friendly?

    If the website is a custom design, with custom development work, is being built from A to Z, and is search engine friendly, then you are getting a very good deal.

    Otherwise, it’s just one more e-commerce site that will need to be re-designed in about 1 year because it looks like 100 others.

  7. Does anyone know of a e-commerce website design service?
    I need someone to help me make a website for my online boutique but I want a service where I can go back and edit the website myself in the future. Any suggestions??

  8. Without template, you have to design everything yourself, by hand, or using an IDE (ie Dreamweaver).
    What illustrator gave you is an IMAGE on HOW your website should look when it is completed, nothing else!
    In other words, this is where the hard work starts…
    You need first to “cut” your image into small areas (called slicing), so each area has its own functionality. ie: you have buttons: each button is a clickable area, and each leads to a function of another page.
    If you want, I’ll give you a starting point: visit http://www.web2coders.com, “portfolio”, “lingerie store”: it is a small e-commerce for clothes, with database and custom admin. Send me your emain and I’ll send you the basic code: that will be your starting point. (Your server must be LAMP: Linux/unix, Apache, Mysql and Php)

  9. There are many reputable companies that can do it very well. I’m sure there are many in your area. Think through these questions:
    1) Are you using affiliate marketing?
    2) Are you using complex promotion codes (Buy 2 of product X and get 10% off product Y)
    3) Do you want to integrate it with any accounting package?
    4) How many variants are in your products (for example size, color, and gender) are 3 variants in clothing products
    5) Will you have any kits (product A + product B + product C) = product D
    6) Are you using the e-commerce platform to track inventory?

    Questions like this will determine which platform will work for you. For example, the WordPress platform mentioned in another answer will not accommodate several of these.

    Also, think through your value proposition. A lot of people are opening e-commerce stores these days and failing because they are missing the fundamental elements of retail: why would the consumer want or need to shop there? The consumer experience is just as important on-line as in brick and mortar. You simply can’t toss up some products, put them in categories and hope for the best.

    The adage, “build it and they will come” is decidedly untrue in the world of e-commerce.

    Matt Weber
    President
    ROAR! Internet Marketing
    http://www.RoarWebDesign.com

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