Importance Of Usability In E-commerce Website Design
Usability is an extremely important factor that determines the success of the website. And it becomes even more critical in case of e-commerce websites because their prime means of revenue is through online trading. E-commerce website owners should pay increased attention to their website usability if they want to be successful in the World Wide Web.
More and more people are moving to the internet to purchase products and hire services. This is because one can search through for more options on the internet and find better deals. One can research about the best prices and decide on the best suitable deal. It gets not only profitable for the customers but also for the businesses.
To increase the volume of business on your e-commerce website you can either aim to attract more visitor traffic to your website or seek to reduce the number of visitors who leave without purchasing anything. Visitor inflow can be increased by effective search engine optimization, advertising and marketing. But when you seek to decrease the number of website visitors who leave without buying anything, you need to examine your website thoroughly to identify any possible problems and fix it appropriately.
One of the major problems that is identified in many scenarios is the incompetent usability features of the website. When visitors come to your website, they expect easy and hassle-free navigation in addition to easy access to what they are looking for. If they face any problems regarding this, they would just leave the website altogether than staying there and trying to figure out what can be done.
Here are some factors that determine website usability
Ease of Use A new visitor to the website should be able to easily navigate through the website, use it effortlessly and accomplish basic tasks.
Efficiency of Use Regular visitors or repeat visitors should be able to accomplish tasks and find information that they require from the website efficiently.
Loading Time The time taken by the pages of the website to load determines how much time the visitors will spend on the website. Visitors prefer to leave a slow loading website that to wait for it to perform.
Memorability Visitors of the website should remember how to use it on repeat visits.
Frequency of Mistakes Another important consideration should be the number of mistakes made by visitors though their browsing experience and how much time do they take to recover from the mistake and get back on track.
Visitor Satisfaction – The website should cater to the basic requirements of the visitors and satisfy them efficiently.
Usability testing is an efficient method to examine your website thoroughly and identify problem points that limit the sale or products and services on your website. When you correct these concerns, the performance of your website increases and gradually you can witness more revenue being generated. The results provided by usability testing gives you valuable insight about the areas where your website lacks caliber and you can improvise things accordingly.