Ecommerce Website Designs

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Ecommerce Website Designs 6 Common Mistakes

Small business Ecommerce is highly competitive field and small businesses need to develop a professional E-Commerce website in order o gain competitive advantage over others.

Poor or outdated design
Many E-commerce websites of small businesses reflect a poor outdated website design. It is important for your website to reflect a modern clean cut look and feel. If your E-commerce website design is not professional and the website looks like it was designed in the nineties then it is important to consider re-designing your e-Commerce website. A professional design for your E-commerce website is crucial and the website design task is best left to experts.

Not having detailed information on products
Many E-Commerce websites make a common mistake of not presenting detailed information on their product range. A common problem with ecommerce websites, especially small business E-commerce websites, is the lack of detailed information on products being sold on the website. Even if an Ecommerce website has a large product list it is important nevertheless to have an independent product detail page for each and every product. Avoid only one line descriptions for your products. Information on products can easily be found on manufacturer’s website and in most cases they are happy for you to use it on your website.
Don’t hide contact details.
Another common mistake with many ecommerce websites is the lack of visibility of the company’s contact details i.e. telephone number and address on the website. Customers often look for this information as it helps build trust knowing that someone will be there to answer questions should a problem arise with the purchase or the product.

It is a often a good idea to include telephone and address on all pages either ion the header or footer. An easily accessible email inquiry form or request call back forms on the website also help build customer confidence.

The benefits of buying from your company not clearly evident to the customer.
Another common mistake businesses make is failing to convey clearly via the website the advantages or benefits of purchasing form them. Customers usually research competitors before making a decision.

Not having an ongoing search engine optimisation strategy.
Many ecommerce businesses make the mistake of thinking that if their website is there it will automatically attract new customers. No matter how professionally designed your website is or if you website has been created with search engine optimisation in mind; appearing on the first page of Google is not something that will be achieved on its own.

Thousands of businesses compete for first page ranking for any given keyword however only 10 can appear o the first page. In order receive targeted traffic to your website and generate increasing leads and sales you will need to have an ongoing search engine strategy and commission an ongoing search optimisation campaign. Although it is not something that will be achieved overnight, the benefits far outweigh the costs involved.

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About the author: The author, K.Singh is a web development and web design consultant in London regularly writing web design, ecommerce and search engine marketing articles for


10 thoughts on “Ecommerce Website Designs”

  1. How can I have a website design coded for ecommerce?
    I have Photoshop design of a website I would like coded so that it becomes an ecommerce website where customers can purchase my products online, log into a ‘wholesale’ area and manage their purchasing. What is the best way to do this? What software/programs/services? Thank you!

  2. Well, I have designed a few mobile websites, such as The key is minimizing Grapics and even investigating WAP Scripting

  3. Where can I find a freelancer to develop a ecommerce website for me?
    I want to design a ecommerce website, where can I get a developer? I mean to develop with zen-cart, is zen-cart good? I want to sell nike sneakers and polo T-shirts, Can anyone help?

  4. you can get the Professionals Web Development Companies having rich experience in Web design and development. and have expertise and experience in ecommerce site development, flash and animation etc..etc.. is a global marketplace for online jobs where businesses connect with independent service providers to outsource their work so join

  5. What would be the cost of designing an eCommerce website?
    I would like to know all the pricing involved in making an eCommerce website for a small store using Paypal as the Cart solution. Thanks
    I would like to add that I would be the one making the site for a client. Since an eCommerce site requires more work than a regular site I am unsure how to estimate the cost.

  6. On average, a DECENT small e-commerce design is $5-800, and $1200 for the coding (including cart).
    Paypal is free, but using their cart is a mistake: over-complex and not “customisable”, unless you set-up an SSL system (httpS), with increases complexity and leads too annual fees
    The DECENT server (LAMP type) and domain can be as low as $50/year.

    On top of its development and launch, the site needs Advertising. This, to be efficient, can be extremely expensive: on average, 10 times the price of the site!
    You can get decent exposure with various adverts for about $500/month.

    Try to do it for less, and I promise, you are wasting your money: your site will NOT bring you many orders.

  7. Get a professional ecommerce website design?
    Where can I get a website template that looks like walmart, tartget, kmart, etc. Something clean and professional.

  8. You can google yourself some professional Template websites or just visit some of the following for more help.

  9. Coding a site for e-commerce can be done in many different ways. One of the biggest factors is how payment processing will be handled. For example, if you choose to use PayPal – as many do that are starting out – your costs will be lower for your hosting. (Can usually avoid purchasing a security certificate.) This is because all the actual transaction data is handled on PayPal’s secure servers.
    Even better, assuming you know how to write your own HTML code, etc., PayPal offers a lot of help in their documentation and tools in getting you started.
    Google Checkout is another payment processing company that works similar to PayPal:
    Google has more restrictions over the kinds of products you can sell, so read through those sections carefully.

    This is assuming you want to code your HTML and so forth yourself. I’ll get into software that provides support for such things in a bit…

    In order to take advantage of EITHER company’s fraud protection services, you will need to provide various terms and conditions statements – such as your returns policy – on your site. Again, read over the requirements and advice. (Good stuff, even if you never use their services!)

    The next level of an e-commerce site, where the transaction process would occur on your site, involves a lot more stuff and cost. You’d need a security certificate for the site, and arrange payment processing through a combination of services including a merchant account setup through a local bank. Costs for doing such a setup is significantly higher, which is why I suggest waiting until you know your sales will produce a steady profit of at least $1,000 per month. Then again, such services will automate many of the details you will be handling yourself going the other route. (Thus saving you time and effort.)

    As to what kind of software you might want to run on such a site… Again, there are a lot of choices out there. Rather hard to make a recommendation unless I knew more about what you were selling, how you planned to handle the transactions, your level of expertise in so far as handling coding, databases, etc.

    Another issue in choosing the software is if you are looking for a commercial solution or open source (License free). Let me warn you, there are a LOT of opinions on which direction someone should go. Developers, such as myself, will always tend to go in one direction in this area over another. I’m not going to get into explaining the pros/cons of either methodology here, as I’m spending a lot of time on this answer as it is. Suffice to say, that’s a good question to ask on its own!

    Good news for you is that software designed for ecommerce use may have plug-ins, or add-ons available to integrate with PayPal, Google’s Checkout, etc. (If going open source, avoiding the cost of licensing too.) But, this again is very dependent on the exact software in use.

    Finally, assuming the design you have isn’t too complicated, a good developer should have little trouble converting that for use as a theme, skin, or template set for use with the software you plan to use. I would certainly ask the developer to give you links for similar setups that they have done somewhere before hiring them! (So you can check them out to see if they look nice and actually work.)

    Good luck with your project!

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