Free Logo Design

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Elegant Logo Design

So what is an “elegant” logo and should you be interested in onec Here’s one definition “…elegant applies to things stylishly graceful, showing good taste in behavior and appearance.” With that definition in mind one could say that companies engaging in the arts, high fashion, and perhaps fine dining, would look for elegance in their design. The WWE (World Wrestling Entertainment Corporation) would have no use for an elegant identity. Good taste in behavior is not exactly in vogue with contemporary wrestling. But let’s look at another definition of elegance: “pleasingly neat, simple, and concise.” That definition could apply to practically all designs. Well, maybe the WWE is not interested in anything pleasing. The point is that the identity should match the company. So hard lines and shapes in a logo would not cut for any one of those “elegant” businesses mentioned earlier.

Simplicity: The Fundamental Principle

The really great logos out there all reflect this principle. Simple is elegant. It is also functional. Simple designs can be used on any media in any size or shape. They do not lose meaning and impact if they are reduced or enlarged or appear in Black and White renditions. Every element of logo design — color, imagery, font style, font size, text, and enhancing effects — should follow the principle of simplicity. Companies in businesses that truly need to convey elegance as style and taste may have a difficult time here. The tendency is to clutter things up as more and more features and enhancements creep in as a means of expressing elegance. Just keep it clean and simple and you won’t go wrong.
Elegance in Color

Simplicity means minimal use of color. Most great designs use two colors, occasionally three. Many are black and white, like the Nike “swoosh.” Colors have different meanings to people but few would consider blinding bright red or orange as “elegant” colors. Muted pastels are generally considered appropriately “elegant.”

Elegant Logo Fonts

Bold and boxy fonts may be dramatic and direct but few would call them elegant. Fonts with graceful use of serifs and breaking of traditional “straight line” usage are generally seen as graceful and stylish. Dramatic variations in font sizes are usually seen as jarring, not elegant. So if your fine dining establishment is called “Luigi’s” don’t present the letter “L” four of five times larger than the rest of the word. Making the “L” appear slightly larger than the rest of the name and graphically enhancing the bottom of the “L” might work fine.

Elegance in Enhancing Effects

Working with the name of the business and enhancing some its natural properties can often work. For example, suppose you own an art gallery called “Joe’s Gallery.” Okay, Joe is not elegant; let’s say “The Ninth Street Gallery.” The ending letter “Y” could be graphically enhanced by extending in downward and to the left to gracefully underline the entire name. It works. You’ve probably seen logos that do it. Simple, yet elegant. Good luck with your design!

About the author: Build your brand and get noticed with a custom business logo design. Joseph has been helping businesses build their brands and raise awareness by providing professional logo design services for new start ups on a budget.


10 thoughts on “Free Logo Design”

  1. What is the best site for free Logo design?
    Can you tell me any good site I can design my logo for free.

  2. What is a good free logo design software?
    I am currently designing my business logo for use on my website and stationary, it is very simple, no pictures just pretty writing, but i need software to design it on where i can then save the files onto my computer. What is a good free software i can do this with?

  3. You can design Free logos on Logo snap site. Their interface is very user friendly and have lots of designs

  4. Where can I find Free Logos and Free Logo Design online?
    I have a small business that has been growing and I am looking for help finding a resource online that offers free logos and/or free logo design. The service needs to be of high quality where I can choose colors and a logo design that works for my business. I have used google and other services but they do not seem to have quality sites that offer free business logos. If anyone can help me out it would be greatly appreciated.

  5. I was searching for a company who would do free logos for my small business too. I found online. They were an exceptional resource. They made a free logo design for me about 6 months ago. There work was exceptional they designed the logo and had it back to me in 24 hours (they say 48 hours on the site) I have to admit that they were extremely helpful they allowed me to pick the colors and the design who would have thought you could get a high quality free business logo online customized for my business.

  6. Which is the best free logo design tool?
    I want to download a free logo design tool which has almost all features to design best logos. Is there any such tool available?

  7. It’s not about the tools, it’s about the design! Using a pencil and a sketchbook, one can make something better than an amateur user using Illustrator, that’s why Programs like illustrator and Corel are just shortcuts to the design for example you don’t need to draw a circle, you just create it…

  8. I think no one does it for free, you need to hire a graphic designer, if you take a logo from the Internet without paying that would be stealing and you can get sued, maybe if you ask someone they would do it gladly. I would be happy to help you for free since I´m going to be a graphic designer. If you want you can e-mail me at

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