Graphic Design Firm

EandI Design is a graphic design firm that specializes in brand ...

Why hire a professional graphic designer or a graphic design firmc

Many business firms owners believe that hiring a professional graphic designer will cost them more then they want to pay or can afford. They start thinking that they can design their website and logo on their own. But is that an effective method and will it have the same impactc

When you plan to start a new company, one of the first things you will need is an identity. Your neighbor’s son comes up to you and says that he enjoys drawing and wants to design the logo for you. You willingly agree thinking that you will be able to save a lot of money and tell him to do it for you. He gives you a beautiful design, you like it, but do you think this is the design you are looking for and one that would represent your company effectivelyc Will it be able to catch the eyes of the potential clients you are targetingc What is the monetary value associated with a logo design and isn’t it a good idea to get a quote from a professional designerc Just like all other things that you can find in the market today, there is a wide and huge range that you can contact and use for your job.

Graphic design has become an important IT industry today and that is because professional designers not only create good designs which are used in a company’s web platform or in simple words, website, but also think in terms of strategic marketing when creating it. The number of graphic and web design agencies has increased tremendously because there is a high demand all over the world. Most business organizations want to go online today and thus, need to create a website. When a website is being created, it is important that it is not only visually attractive but also information rich. The looks that you need in order to make a website visually catchy can only be created by a professional graphic designer or a graphic design firm with an experience in that kind of work and can show you their prior work in a strong portfolio. They will be able to provide you with a complete and satisfactory answer for all your design needs.

When it comes to a professional graphic designer, he or she will be able to help you in meeting all your design goals. They use their high potential of creativity and can design all of the necessary items you will need to properly market your company, such as logos, identity materials, promotional brochures, and a website. They will do that keeping in mind the branding rules that have been developed before any other work started. These rules and guidelines will help to keep a consistent look and feel through all of the items to be created in the future.

A professional web designer will perform many different jobs for you. The different design areas that he/she may cover include:

1) The logo: The logo, the name, and tagline need to act together to communicate a clear message about your new organization’s purpose and values.

2) Banner design: The advertisement that will be placed on websites to promote your company.

3) Animation: Animated video making is quickly becoming an integral part of web marketing.

There are a number of other design areas also that a graphic design firm will take care of. In order to perform all these activities, the graphic designer will use some of the most effective and intelligent design tools and platforms provided from some of the major software development companies today. You may feel that you can use the same tools and do all design activities on your own but that is not how it works. There are a number of versions and complex features within graphic design software and only a professional designer can understand and use the software to its potential. When a project is assigned to a professional designer, he/she decides which software is most suitable for the task.

If you want to communicate your message clearly and effectively, the best choice is to hire a professional graphic designer for the job. Once you hire a professional graphic designer, you will have more free time which you can use to focus on other things in your business while a pro will handle the design project and convert your ideas into fruition in a period of time that will be shorter than what you would take.

It may seem easy to handle the design project on your own but it is not all that easy. Following three mistakes are the most common, committed by people who try to do the job on their own:

1) Poor Text: The text that is placed on your website should be placed in such a way that your reader is guided easily through the message and is quickly able to skim through areas which are important.

2) No consistency with other marketing materials: The branding guidelines are not followed or even worst, they have not been developed.

3) Bad color choices: Often, too many colors are used or colors that don’t work together to promote the proper message. This make the website disturbing for the eyes and a potential web site viewers are turned away.

All these things are well taken care of by a graphic design firm of your choice. Don’t hesitate to contact any graphic design company after viewing their portfolio on line and they will be more then happy to assist you. Make sure to ask for a detailed quotation or a proposal before hiring such a firm.

About the author: Andre Somov is the Creative Director at Poissy Design. http://www.poissydesign.com/

Source: http://www.articlesbase.com/graphic-design-articles/why-hire-a-professional-graphic-designer-or-a-graphic-design-firm-3318781.html


10 thoughts on “Graphic Design Firm”

  1. What are your favorite names for a graphic design firm?
    I am starting up a design firm where I will be doing websites, graphic design, and architectural renderings. Eventually, I plan on doing architecture work as well so I would like the name to be more generic. Thank you for your ideas, no matter how obscure.

  2. english speaking graphic design firm in Japan?
    Hi, I was just wondering whether any of you knows if there is any graphic design firm in Japan that can hire people like me who only speak English? Because I want to learn Japanese there while working too 🙂

    Thanks!

  3. I doubt someone would hire someone who didn’t have ANY knowledge of Japanese. And unless you can bring something special, it would be hard to get a job without fluent Japanese.

    If you’re looking forJapanese lessons, try http://www.japanesepod101.com, they offer free mp3s.

  4. I need help naming a graphic design firm?
    I am currently in the process of re-branding my freelance design firm. My current name is Ninety9Designs. A friend of mine suggested Spektrum Werks or Spektrum Lab but I’m not completely sold on those names. Although I am looking for a name that is similar to the ones that my friend suggested. It doesn’t matter what it is as long as it some how relates to graphic design. Thanks.

  5. I want to make a graphic design firm, Should I skip the business degree? advice from veteran entrepreneurs?
    I’m 22 and I would like to make a graphic design firm.I about to graduate as a graphic designer.I have read about 17 books on marketing, sales, publicity, accounting etc.I have a logo, a business plan and the determination to succeed!I would like for someone to motivate me, give me advice and please tell me where should I take my business plan so i can get loans or any financial aid please.Thank you for your valuable time!

  6. How can I get new clients for my graphic design firm?
    I am starting up a graphic design firm and I would like to know how to get clients toward a business that is new and has no existing reputation…

  7. Marketing and Advertising.
    You need to send out brochures and self-promotional packets to advertising agencies and any other businesses that could use your work.
    You need to place ads in magazines that are aimed at the markets that can use your work.
    You get business cards made with a good example of the type of designs you do, and give those out to everyone you meet.

    It takes a lot of work, and a fair amount of time and money to promote anything.

    Best of success to you!

  8. You really should start out by working for someone else to get your name on quality projects and meet people in the industry. If you start out by going it alone, you will get small clients that are going on price. The work will be small and it will be hard to get on the radar with a good reputation.

    If you work for an established company, they have done the small jobs and grown to working with the bigger clients. You meet those clients and get to work on more complex assignments. People find out what you can do. Eventually, you go out on your own as a known quantity with real word experience on large accounts.

  9. Skyscraper Productions

    In Motion, Inc.

    Fast Forward

    The Innovators

    I still think the current name is best.

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