Graphic Design Portfolios

Graphic Design Portfolios | graphic design logo

Logo Design – 5 Essential Logo Design Tips

So, you need a powerful logo for your website businessc A powerful & effective logo is essential for inspiring trust, recognition and admiration for a company or product.

Before starting on the logo design itself, it would be helpful to understand what a logo actually is, what it represents and what it is supposed to achieve.

Not only does a company’s logo reflect its commercial brand, image & identity through the use of a particular shape, fonts, color, and images, it should also inspire trust, recognition and admiration for a company or product.

For a logo to be effective, the following 5 logo design tips need to be noted when designing your logo.

5 Essential Properties for an Effective Logo Design

A logo must be describable – it should be simple enough to be describable

A logo must be memorable – following from point 1 above if it can be described easily enough it will be easy to remember

A logo must be effective without color – color may enhance the overall effect of your logo but it should be effective in black & white and color should be left until the end of the process – if it doesn’t work without color then no amount of color will rescue it

A logo must be scalable – should be just as effective even when just a few centimeters in size. For instance imagine your logo on a pen or something equally as small – will it still look as effectivec

Digitizing the logo – once the first 4 points are all present in your logo you will need to ensure that the logo’s effectiveness is not lost in the transformation process.

This step of digitizing your logo is no less important than any of the previous elements in the creation of an effective & powerful logo.

In conclusion, remember that your company’s logo is one of the the keys to its success and the starting point for branding of any kind, so if you can put one together that stands out, and creates an original memorable icon for your business’ website you will not only be projecting the correct image but also skyrocketing its profile.

Create a professional logo with these resources & Logo Design Tips here

About the author: The author, a university graduate, is a successful businessman and entrepreneur exploring ways to establish professional online presences with Cheap Website Resources.

Source: http://www.articlesbase.com/branding-articles/logo-design-5-essential-logo-design-tips-671580.html


8 thoughts on “Graphic Design Portfolios”

  1. What Goes in Graphic Design Portfolios?
    hi friends i m a beginner as a a graphic designer pls help me with the portfolio… thank u

  2. Where can I find graphic design portfolios by students?
    It needs to be exclusively by students and even better if they’re donwloadable PDFs.

  3. Graphic design portfolios?
    I’m a sophomore in high school and I’m planning to apply to school for graphic design and I’m supposed to have a portfolio, but I have no idea how to get started. What do I use for a portfolio and what should I put in it?

    Thanks.
    Ideally, I’d be going to RISD. I’m also going to apply to MassArt.

  4. A question about graphic design portfolios?
    After working for two plus years after graduation in a field that was not in graphic design, I find myself wanting to Create a design portfolio, problem is I need work ut have no time with a full time job, my question is this.
    When a person is hiring a designer and looking through a portfolio, does it matter if the designs (logos, photos, book jackets, brands ETC…) were actually jobs for clients or if I can just create my own to show my ability.

  5. Art Directors / Creative Directors – What kind of Graphic Design Portfolio do you prefer?
    Are the days of big 16 x 20 Portfolios and pieces mounted on letramex over?

    I have been in the Graphic Design field for 3 years now (5 including interning experience) . I am ready to leave my current job with an Ad Agency for something more challenging. I want to have the best of the best portfolio wise, but I also DO NOT want anything dated.

    As far as interviews go I always direct them to my website as well as leave a “leave behind” CD with all my work, but when it comes to me displaying and showing my work during the actual interview, do I need something smaller?

    Thanks so much!!

  6. Just print a 8.5″x11″ book. I like these for the interview:
    http://www.amazon.com/Profolio-Professional-Portfolio-PolyGlass-Pages/dp/B000H7HDQ0/ref=pd_bbs_3/104-1361658-7287100?ie=UTF8&s=electronics&qid=1187892207&sr=8-3

    You should also bring a duplicate to leave behind– NOT A CD!!!. When I interview 20 people I don’t have time to navigate through your CD. Don’t make me do all the work. I won’t hire you if you’re lazy.

    Not the right size but I wanted to show you what they look like (for leave behind):

    http://www.amazon.com/Profolio-Professional-Portfolio-PolyGlass-Pages/dp/B000H7HDQ0/ref=pd_bbs_3/104-1361658-7287100?ie=UTF8&s=electronics&qid=1187892207&sr=8-3

    Make sure you tailor your book for each interview. So for example, if they want a logo designer, put that first. If the company’s dominant work is brochures, put that first. No more than 24 pages. That’s plenty. having a website is nice, but again, it makes me do all the work and I don’t have time for that.

  7. Absolutely show us both! I know that especially for the 1st couple of years out of design school – good, portfolio worthy projects are hard to come by, so definitely make some on your own. A great tactic would be to re-design existing materials that you have found and show the before and after in your portfolio along with a rationale of why you changed what you did. Good Luck!

  8. If you go to any art stores they should carry portfolios. These will vary in size shape etc.. Depending on what you would be using them for. Ex. A drawing major may have a different sized portfolio than a graphic design major depending on how they are displaying there work. In your case I would get a nice portfolio that is clean looking. I used this portfolio for graduation in college

    http://www.portfolios-and-art-cases.com/pz-mac1117c.html

    Then after choosing the portfolio you will know how you want to set up the work tat goes inside of it. Presentation is just as important as the work itself. I would create pages with a self branding on them then place the work on the page. This can be done in many ways , lets say you have a package design, you would take a photo of the package design and then place this on the page using a grid. As far as choosing what goes in your portfolio I would recommend having your teachers look at what you have and then give you a good critique over each piece that is going in it.

    They would probably be able to give you a better Idea of what the college may be looking for as far as typography, design, imagery etc…

    here is a rough Idea of what a page layout may look like with a branding Identity hope this helped

    http://www.behance.net/gallery/UMSL-Design-Dept_–Identity/228869

    Graphic Designer
    http://catalystcd.com/

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