How To Prepare An Effective Design Brief For Graphic Design Projects
A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.
As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modificationswhich naturally makes both parties very happy.
Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:
1. Title 2. What is the nature of your businessc What does your business doc 3. What is your target marketc a. Age b. Sex c. Income d. Occupation e. Location 4. What is unique about your business or productc 5. Who is your competitionc 6. What is your aimc What are your goalsc 7. How do you want your clients to feel about the brandc What is the message you want to communicatec 8. What is your budgetc Rangec a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you. 9. What is your deadlinec 10. Provide the designer with current and past design and marketing materials.
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