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How To Prepare An Effective Design Brief For Graphic Design Projects

A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.

As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modificationswhich naturally makes both parties very happy.

Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:
1. Title 2. What is the nature of your businessc What does your business doc 3. What is your target marketc a. Age b. Sex c. Income d. Occupation e. Location 4. What is unique about your business or productc 5. Who is your competitionc 6. What is your aimc What are your goalsc 7. How do you want your clients to feel about the brandc What is the message you want to communicatec 8. What is your budgetc Rangec a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you. 9. What is your deadlinec 10. Provide the designer with current and past design and marketing materials.
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Source: http://www.articlesbase.com/marketing-tips-articles/how-to-prepare-an-effective-design-brief-for-graphic-design-projects-804583.html


9 thoughts on “Graphic Design Projects”

  1. Looking for a good book to help us scope and cost out graphic design projects?
    Hi have just started providing graphic design services, and have a designer on staff, but need a resource how-to guide on scoping and budgeting graphic design projects. This includes tips on how to manage projects, such as check-offs, how many drafts, etc. Any ideas?

  2. Any good website for graphic design projects?
    I want to find graphic design projects to do for my own use and to build a professional portfolio. Is there any good website that lists some professional graphic design projects which I can undertake to build my portfolio? It’s like I’m finding a good source of assignments for me to do as homework. I know I can build a portfolio just by designing what I want but I’m the kind of person who needs guidelines to get stuff done, so that’s why I’m looking for a good source.

  3. Where do I go for images for my graphic design projects?
    I know of places like istockphoto and shutterstock but I’m wondering if there is a much cheaper place to get images and photos with decent quality since I need a lot and I am (like many) on a budget. Thanks in advance!

  4. where can i find graphic design projects?
    I am planning to make my graphic design portfolio for College here in the US.
    I have taken 3 years of advertising design in a college in the philippines and only brought a few designs here in the US. Most of my designs were left in the phil.
    Can anybody please tell me where..what..or which website could have some design projects i could make to include in my portfolio?

    thank you very much

  5. How to get more freelance graphic design projects?
    What is the best way to get outsourcing projects from west especially UK as i am am allrounder in this field

  6. Well, you need to be able to market and sell yourself. You obviously need a website with a strong portfolio. But it isn’t just a matter of people “finding you” on the internet. You need to be able to go out there and talk to people. Being a freelance graphic designer isn’t for everyone, but it is rewarding!

    Check out sites like Elance.com, Colorflot, and Craigslist.

    And here are freelance graphic design resources just in case:

    Setting Your Hourly Rates:
    http://www.freelancegraphicdesigner.info/freelance-graphic-design-hourly-rates.php

    3 quick legal tips on starting your graphic design business:
    http://www.freelancegraphicdesigner.info/graphic-design-legal-tips.php

    Why designers shouldn’t do spec work:
    http://www.freelancegraphicdesigner.info/graphic-design-free-spec-work.php

    Good luck!

  7. Wow, I don’t know where to start. To name a few off the top of my head; Flickr, Google, and other design websites. When I start my Graphic Designs, I start with some inspiration. It can be a clean poster grabbed from Flickr’s GD communities, or an interesting design off of Google, or basically just scouring the web for ideas.

    Guidelines guidelines guidelines, I don’t know what to say but to say that people are more interested in radical and non-conforming designs. Even, say a resume, can be interestingly made if you’re the kind that likes to surprise people.

    My final word is just inspiration inspiration inspiration!

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