Graphic Design Studio

Graphic Design Studio | Package Design

How to Choose the Perfect Graphic Design Studio For Your Project

Your goal is to find just the right graphic design studio, so here’s a plan. Do a search for graphic design studios, and even localizing it for your area, there will the tons of responses. And, in today’s internet world, it’s not necessary for the firm to the local. That only broadens the scope of what’s available to you and increases the difficulty of making a decision.

So, how do you choosec Look first at what you need and it will be much easier.

Being clear about what you want and need, and able to clearly communicate that, will make it much easier to see which studios is a fit. Are you looking to focus your marketing efforts on print or the web. Do you already have a logo or do you need onec What about CD or DVD productionc Make a clear list of what you want.

Who are your customersc Perspective graphic design studios will need to know all about your target audience, so be ready to answer the “who”, “what”, “where”, “why”, and “how” questions about them. Define your potential and current clients in terms of their demographics such as age range, income range, ethnicity, lifestyle, professional focus (if applicable), education, home ownership, and mobility.

What are the reasons they buy your product or services. What pains or problems do they experience and what solutions does your product or service offerc What are the inherent benefits to the customer of buying your product or servicec

How does your target audience use your product or servicec What were your past marketing effortsc Why did your past marketing efforts work, and why notc If you don’t know, that’s okay. Bring along your past marketing materials and ask your candidates what they think. This is another way to assess whether or not you want to work with a particular studio.

Knowing your product or service, your market and what it is you want is just half the equation. The other half is what you are looking for. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is “not at all” and 5 is “Yes, absolutely”.

Do they have access to all the services I needc You might want to make a list of the services and then rate the graphic design studio on each one.

Does the style of their work meet my taste criteriac
Do they have experience with my product or servicec

Do I think I’ll enjoy working with themc (This may not seem as important until you’re in the middle of a project. Then it will be crucial.)

Will they give me referencesc
Are the references happy with the work they receivedc

Okay, now you are armed and ready to choose from among the bounty of graphic design studios. Remember the ones that come up first in your search know how to optimize their web sites and if you are working on a web site, this may be important to you.

About the author: Visit Brian Scott’s website, and learn about freelance graphic design and how to launch a successful Graphic Design Career.


10 thoughts on “Graphic Design Studio”

  1. what is the work environment like in a graphic design studio?
    I was wondering if the work environment in a graphic design studio is casual. Is a suit and/or tie required, or is jeans and t-shirt acceptable.

  2. What would I need to build a good graphic design studio?
    I have an idea but would like to hear from you what are the elements to building a good studio for graphic design work. What software, computer and art supplies would you recommend or have at home. Thank you to all who answer.

  3. How do you go about finding clients for a new graphic design studio?
    My wife has started a graphic design business and needs to find clients. How do you go about finding clients and forming new business relationships?

  4. Probably somewhere in-between if you are on the creative end. If you are in sales a suit and tie might be appropriate for meetings, and just a shirt and tie on regular days. But even as a creative, if you are new to the workplace, neat, casual slacks like Dockers and a shirt with a collar (polo or casual dress shirt) would be as casual as I would go until more time has passed and you have a better pinpoint on what is acceptable at that particular studio.

    Always error on the side of paying MORE attention to the details of your appearance . . . often times it colors what people may think the quality of your work is like . . . until they get to know you better.

  5. what is it like to work at a graphic design studio?
    I’m currently an in-house designer and have evolved passed my current role. My freelance work has gained some peer admiration and i feel its time to look for a position in a professional studio.

    But I’ve no idea how things run, what the general atmosphere is like, the pressure, the expectations etc. Anyone with some insight or links to articles/interview/videos would be most appreciated!

  6. You could find new clients at marketplaces like or

    When businesses post projects on these sites designers submit quotes and show them their portfolios. DesignBay is good for start-ups because it’s free to register and submit quotes.

    Often designers will win a piece of work using a marketplace and then develop the relationship with that client outside the marketplace.

  7. First off you need contacts, good contacts and a very high end portfolio or your not going to make a penny without them.

    You need about 4 grand over all, for software and your seat (licences), a high spec computer, a decent printer something that can print A3 for proofing. You will need your own promotional work, business cards, letter headings and what not. I had brochures and A6 double sided postcards on art board printed too. Then you will an office, it’s all well and good working from home but if say your starting a studio no new business will touch you with a home address.

    Depends what you want, if you just want to go freelance for abit and your havnt got much money just download the software and work from, aslong as you tell the tax man what you earn your be fine, Mr Adobe wont be able to throw you to the lions because their more bothered about the people earning the big bucks and can afford to be sued.

    Good luck anyway

  8. I need a slogan for a web and graphic design studio?
    Can the Yahoo Answers community please help me to come up with a quirky slogan for my web and graphic design studio?We also do Search Engine Optimization. I know you guys will come through!!!

  9. Take another look at your in-house agency and find ways to make it better. It’s not as bad as you think inhouse. You can lose your job in an instant in a real agency.

    Agency Drawbacks:

    1. Job Insecurity: You or your design team may be assigned only one or two accounts at a time. If they loose an account, they may loose you as well. Some agencies are not as well prepared to weather economic downturns as are the corporations that hire them.
    2. Long Hours: These employers tend to “own you” and convince you that there is no life outside of your job. When you are just starting your career, “paying your dues” can be exciting, but it looses its appeal over time after you begin to develop other interests and priorities.
    3. Burnout: Some agencies like to hire young designers, knowing they may only get 2-3 good years out of them before they move on, so they will work them until they are quite toasty. They also know that the pool of designers is huge and vacancies are easily filled after they leave.

    Agency Benefits:

    1. Great Creative: You tend to focus on one or two projects at a time and can devote more energy to experimentation. The projects you work on can be very prestigious and the final deliverables become premier portfolio pieces.
    2. Great People: At an ad agency, there is a larger group of “creative types”, such as artists, writers and directors that collaborate on projects. This environment provides opportunity for more honest critiques and a higher level of inspiration can be derived from other members of the team.
    3. Higher Budgets and Salaries: More money is allotted for custom photography, illustration, travel, and…you, provided you survive boot camp and advance to a senior or director level, which can take 3-5+ years
    4. Cool workspaces: When I worked in Miami we had creative briefing sessions out by the pool… then we went swimming. There are some funky (good) spaces where the work environment is just a fun place to spend the day… good music, great food, friendly pets and mascots of varying species all add up to a great time.
    5. Bonuses: Chances are you will share in the company’s successes by receiving an annual cash bonus that correlates to the year’s profits. They are great incentives to make you stay “just one more year”.

    In-house Drawbacks:

    1. Less Creative Challenges: Although there are some creative opportunities, a large quantity of “bread and butter” work with the same branded messages is produced in-house. This can get monotonous if you don’t find way to stay inspired. At times, there can be even no work at all.
    2. Less Pay: I’ve noticed the salaries can be slightly less than agency and studio designers and there is a lower chance of receiving an annual bonus. Read on for some possible reasons why.
    3. Dull Workspaces: Accountants and creatives work in the same environment. Enough said here.
    4. Dress Codes: Goths and dreadheads might have a hard time getting hired, but then, they are the types that would probably not prefer working under such conditions anyway. Unless you are employed for Apple or Google, a more conservative dress is mandated.

    In-house Benefits:

    1. Job Security: Most established corporations have deep pockets and can afford to staff up on designers to make sure their services will be available on call. It is usually more cost effective for a company to have an in-house design staff than to pay for outside creative services. Even when you are idle, the company still saves money by keeping you.
    2. Company Benefits: This has always been a good selling point for working in-house. High quality health insurance, disability, retirement, severance, daycare, etc., tends to offset generally lower salaries. These perks may appeal more to an older designer with a family and a mortgage than to a recent graduate, but they are very valuable part of the overall compensation.
    3. Predictable Hours: “9-5” is pretty much the rule. There is usually little need to work overtime and lately, more employers are allowing for flexible workweeks.
    4. Respectable Portfolio Pieces: If you work for a “Big Name” corporation, your portfolio featuring design pieces with a recognized brand will bolster your confidence and reputation when you decide to interview for your next job.

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