Graphics Designs

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Graphic Design Pre-design Checklist-table

Everyone from president of a company to part-time admin assistant has been graced with the burden of designing a flyer, post card, poster, etc. Most people are pressed for time, so they begin working on the computer with their favorite graphic design program. Little do they know, this actually lengthens the required time to complete their graphic design.

All designers will tell you to brainstorm, sketch, organize ideas, and so on, and I say the same thing. There are many things that I do before designing anything, but I have created a table that helps me organize my ideas. This table will help anyone that is faced with a graphic design project, so please put this to good use, before you go to the computer to create your masterpiece!

An explanation of each line is included below.

Graphic Design Pre-Project Checklist/Table





Target Audience:

Call To Action:

Delivery Time Frame:

Response Time Frame:

Elements To Include:

Title – Give your project a title. This will help you organize files on the computer and find them at a later date, because you will always come back to an old file.

Budget – You must determine what the total budget of this project is. Establishing a budget will help you determine the best way to start your design and what special elements and features you can put into it.

Format – What will this project look likec Is it a 4×6 postcard or tri-fold brochurec How will it be distributedc

Purpose – List here what the purpose of this piece is. List why you are creating it, who it is for, why they need it, and what they are supposed to do.

Target Audience – Expand on who this project is intended for. Detail demographic, sociographic, and psychographic details about your target. This will help you in determining what the piece will look like and what kind of style it should have.

Call To Action – Explain exactly what you want the target to do. (i.e. Call Now – 1-800-555-5555, Visit Us On The Web!, or Return The Enclosed Card)

Delivery Time Frame – How long will it take to design, print, and deliver this piece to your audiencec This makes you analyze what will be required to for delivery.
Response Time Frame – How long do you expect the target to take before taking actionc This is useful when determining wording, call to action, and delivery methods. This will also establish a point in time to start return analysis.

Elements To Include – This should be the longest item in your table. You need to list everything you want in your piece. You don’t have to write out every bit of text, but I include at least sub topics. Also include address info, pictures, tables, requests, logos, etc. Anything that you want in your graphic design project should be included here. If you are working with a team, you will be able to review these elements and eliminate several revisions later.

Feel free to copy and distribute this table. It has been invaluable to me on every one of my projects, and I think you find your projects take less time, look better, and are more effective.

About the author: Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.


9 thoughts on “Graphics Designs”

  1. What is the title of a person who designs graphics for games but doesn’t program & whats the salary?
    I’m thinking of like a Graphic Designer, except you design the graphics for games, and not like logos and stuff like a normal graphic designer would do.

    Also, whats the normal salary for someone like what I described? Specifically in Oregon, California, and Texas?

    If your going to simply repeat what I said, don’t bother answering.

  2. It’s graphic designer. will give you a price range for jobs in your area, choose the lowest level and expect about 60% of the range for a starter job.

  3. Graphics && Designs?
    Can you tell me a programme that I could do graphics and designs like this:TEASIE.WORDPRESS.COM

    I wanna make an online magazine just like the link i gave, but I need to know or have the programme that does all of those stuff. Can you PLZ tell me!! Thanks!

  4. what kind of job designs graphics on clothes for a company?
    im a vary artistic person and love designing graphics and clothes stuff like that. im about to graduate and dont know what i want to go into like graphic design or fine arts or something. eventually i want to open a small shop of some sort or start a clothing line. so im just wondering if i want to design clothes or graphics for someone what should i go into?

  5. You’ll want to go into graphic design, but if you want to do your own thing one day you should take business management and things like that.

  6. What computers good for doing graphics design, programming, and web designs?
    I want to buy a laptop or a notebook or anything that is good for programming and graphics, so i need alittle help here

  7. If you want to do graphics and programming you will need a windows computer with atleast the following:
    512mb Dedicated Graphics
    3GB’s RAM
    Windows 7 / Vista / XP
    Dual Core Processor (CPU) 2.0GHz

    That would be the minimal requirements! Most website designers use Windows, MAC’s are used for journalism and music.

  8. Those are definetly done in photoshop. There is a trial version available. Or if your serious about graphic design it really is the only program people use so you might consider buying it.

    More computer and internet resources at

  9. How to create Thai writing graphics / designs / Logos / calligraphy?
    Im trying to find a design in thai writing that says Muay Thai so i can print it on transfer paper and iron it onto a shirt. All the images on google are too small and become distorted when you enlarge them. Anyone know of a website that can create graphics in thai writing? or where i can find some already made? Thanks in advance!

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