Social Networking: How Technology Influenced Sociology
Humans have always been interested in socialization and interaction. No man is an island, after all. This is why most people welcome the opportunity to meet, chat with, and befriend others. Meeting new people is not only a way to gain new friends but also a way for them to get more contacts, especially when it comes to their businesses and other interests.
Interaction among humans has been revolutionized by technology. With the invention of the telephone, individuals from different corners of the country and the world got the opportunity to hurdle physical barriers and communicate with each other. The invention of land, air, and maritime transportation gave people the opportunity to travel to with ease and meet other travelers along the way.
The development of the Internet has further brought human interaction to a whole new level. It is now possible for individuals to communicate and conduct their affairs online. Even the way people meet friends and partners has been influenced by the Internet through social networking websites.
Social network web design enabled individuals to interact with each other on one medium: the social networking website. In a social networking account or profile, one can put his or her personal details and interests. The profile page can disclose a person’s interests, likes, dislikes, and favorites.
Aside from benefits for social networking users in terms of communication and socializing, social networking website design can also help a business increase its profit. Social networking websites help individuals become aware of the existence of a business, especially its lineup of products or services. When the business becomes a hit to social network users, word will spread until such time that it goes beyond the realm of social networking websites, reaching the consciousness of other Internet users. Eventually, this will help the business enjoy a larger client base and a bigger profit.
Social networking development is proof of how much technology has deeply influenced sociology. Humans will continue to find ways to simplify interaction and communication. As long as this occurs, people expect breakthroughs such as social networking to come out and drastically alter the way society interacts and evolves.