Website design and usability
Website design is not child’s play at all. It requires a great deal of expertise and knowledge to design a website which can be considered good. Not only that, a website is said to serve its purpose only when it can attract lots of visitors and surfers, so that the number of prospective customers and clients gets increased. To achieve this, the website in question must rank highly in the result pages of search engines like Google, Yahoo!, Bing etc. Therefore the new age website design is considered to be a great mix of search engine optimization and the traditional techniques of website design. This is why SEO website designers rule the roost today in the professional world. Many modern search engine optimization firms provide a large number of web usability services. One such service is the website conversion and persuasive usability audit. This evaluation strictly focuses on call to action prompts, persuasiveness, authenticity, desirability, basic accessibility standards, and whether or not a particular website is meeting your business requirements. The results of this audit can be used to deal with conversions, low traffic and slow sales. A special web usability service for small businesses is also there. The objective of this report is to help small businesses understand the importance of web site usability and alert them of potential problems. Testing methods and guidelines are based on ongoing case studies and data collected from the Human Factors fields, World Wide Web Consortium and disciplines culled from the Quality Assurance Software Testing, User Experience and Accessibility industries. This web usability service uses the over all site cognitive walkthrough and 40 point heuristic design checklist. It includes your overall message, authenticity, desirability and navigation review. It is perfect for a quick design checkup, designed for small and medium business startups and anytime checks. For improving the design of a website, it is essential to do a website usability survey regularly. This survey needs to be designed carefully only after consulting some high quality SEO website designers. These surveys are highly valuable methods of getting to know the feedback that your clients, customers or just the visitors to your website have for you. They can help you in modifying or tweaking parts of the website in order to attract more customers and thus, do better in business. Such website usability surveys are great for a website and consequently, the business at all stages of website development. At the very start of a website project, such a survey can provide vital clues about website organization and design of the information architecture. During the development process, they can be used to design test cases and to make sure that all requirements and goals are reached successfully. Once a project is finished and the website is up, these surveys can be used to handle any issues that arise and to find the optimum solution.