Banner advertising has come a long way since the first banner ad was run on Hotwired in 1994. It started out as an extension of the traditional advertising mediums of print and outdoor. In fact, banners are till date believed to be the closest online thing to print advertising. With the introduction of flash into the banners, they got reference as the representatives of television medium on the web. With time and technology improvements banners have emerged from the shadow of its offline counterparts and made a name for itself as a distinguished online advertising medium.
Online banners come in various shapes in sizes. Also, there are various kinds of banners. They can be customized to fit into any requirements. You can run small static banners to full screen flash banners. Off late, 3D banners have also hit the market hard. They have taken online advertising to a new level and opened up endless possibilities for developers.
No matter how you use this medium, the purpose or utility remains universal. Banners are the shot in the arm for your business to gain instant marketing recognition and help you drive large traffic to your website. The cost element that made banner advertising unviable for many has also seen a substantial downward trend to make to it a mass utility medium.
Banners have not only broken away from the shackles of print and television advertising, they have gained some key advantages over them. Banners give you an opportunity to pay per acquisition or pay per click instead simply shelling out a large amount without being assured of its reach. This makes the banner advertising budget a well spend one. Banners also give the unique feature of tracking its performance. You can review the number of clicks, analyze the data and draw reports based on the banner impressions. It is an extremely useful tool for marketers to access where there are going wrong and where they are on the right path.
The benefits of banner marketing have reached a new high since the introduction of Facebook. In Facebook, yuou can run a targeted banner which has revolutionized this medium. You can select your age group, location, income group etc. and the banner will be shown only to those audience. As a result the cost of acquisition is bound to come down drastically.
Technology promises to improve by the day, making banner a marketing tool that is sure to become stronger and stronger with time.