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How Good Web Design Can Turn Bad

Recently we were asked to quote on a website for a dentist, just across town from our Perth web design studio. Now this dentist already had a website which was ranking extremely well. In addition, the design of the website had been professionally put together. But despite being in the top five listings and attracting a significant amount of traffic, the amount of new business generated from the website was meagre.

I had a sense, very quickly as to what the problem was but needed to do further research to confirm. For more details go to www.10-website-programming-tricks.com. Through my research, I discovered that my client was not alone in his industry with the overwhelming theme for dental websites being one of cheesy smiles from all ages and flashy changing graphics.

From my point of view, many of the dentist websites simply came across as fake and full of stock photography. They left me feeling worried that if I went to see that dentist that I was dealing with somebody who was all about marketing and may not be the best dentist around OUCH!.

The real underlying issue here is trust, or more to the point a lack of it. You must understand that when you design a website you must make sure that you do everything you can to generate the maximum amount of trust from your prospective customers.

If the website generates trust, then it will give the customer the confidence required to commit to making a buying decision (In this instance making an appointment). Now, what had gone wrong is that the web developers had focused more on trying to get across the fact that this dentist was technologically advanced by putting together a flashy website. More flash = more impressive: WRONG!. What the end result was, however, is that the website completely undermined trust in his services, because it gave the impression of an over sell and in the medical profession this is a definite no-no.

Interestingly, to back up this suspicion the dentist then told me a story about someone who was referred to him by a patient. “Go and see my dentist because he is excellent” was the referral from the existing patient. But before acting on the referral, the prospective patient, checked out the dentist’s website, which prompted him to ask his friend. “Are you sure about this guyc”.

What had happened is that the website had undermined the trust that had been set up by the friend of referral. You can also visit us at www.29web-design-tricks.com. Fortunately, in this instance, he had checked with his friend who told him to forget about the website and go and see the dentist. But how many other referrals were scared off by a website that appeared to oversell the person or servicec

The lesson here is to make sure that when you are designing a website that you take into consideration, your specific target markets expectations about your industry and design to the psychology of that market and its expectations. Medical professionals should definitely not try to oversell themselves and be aware that an overuse of flash and stock photography can undermine trust and be detrimental to your business.

We subsequently found out that the clients wife had hated his web site. Maybe next time he will listen to her.

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Source: http://www.articlesnatch.com/Article/How-Good-Web-Design-Can-Turn-Bad/427252

9 thoughts on “Web Design Studio”

  1. Choosing as name for a web design studio?
    Ok, ive been working on web pages for like 6 months or so and I want to open my own studio. The only problem is I cant think of a name. Can anyone give me some tips please. I mean “something” Studios would be fine.

  2. Hello , I Have WEB Design Studio and I need to name ti , please help me with name?

  3. What exactly you will type in google when looking for a reliable web design studio for your company?
    I mean, what exact requests, like best studios in NY or best design or ?

    Thank you.

  4. Opening a web design studio or a web templates site?
    What do you think would be easier to sell web design… by opening a web design studio (if a client comes start the design from zero) or by creating a templates site where if the clients like any design they can just download it at a price?

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  7. You need to do better than that.

    I work for a creative agency in Hollywood, and let me tell you right now that if you’re planning on making a living as a web designer purely off your technical skills, you are going to fail miserably. Being a successful designer is about mixing technology with the utmost creativity. Most “designers” don’t get that.

    And if you intend on being successful — meaning that you are indeed very creative — then you ought to be able to think of a name.

    Not trying to be harsh, just speaking the truth. This is a tough market.

  8. Google is a search engine site. The best to do to get the best answer form Google is to enter the right keyword for what you are searching for. By so doing I am sure Google will provide you the necessary information.

  9. Hi, I think both ideas are great 🙂 But from my point of view I think it will be easier to open a web design studion (this is my dream).Now I have a site were I posted all my work as a freelancer http://www.designsflash.com .In my case I work alone.If you have a team I think that creating a templates site is better 🙂 ! Hope you start one of those project and make a lot of money 😛 Good luck !!!

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