What Is Search Engine Optimisation And What Should I Look For In An Seo Agencyc
What is Search Engine Optimisation (SEO)c
Many business owners have heard about search engine optimisation, or SEO, but are not sure what it is. Search engine optimisation is an effective web marketing technique which aims to boost your rankings on search engines for certain keywords concerning your business. Content such as link-building articles, press releases and website content is then written with a focus on these keywords, to give your business an improved online prominence.The keywords which are targeted in search engine optimisation will be carefully considered by your SEO agency using a number of technical tools.
Keywords dont necessarily need to be a single word long, longer phrases often enable for more effective targeting. If you own a travel business specialising in Egyptian holidays, for example, you may want to target words such as Egypt holidays, holidays in Egypt, Cheap Egypt holidays or luxury Egyptian holidays, depending on your business, the volume of searches and the competition for searches of these terms. Your search engine optimisation initial keyword research might entail looking at which search terms are leading to conversions on your website (which may be sales, requests for more information or bookings.
All of these are just some of the factors taken into account before choosing your keywords. Good search engine optimisation companies will then write original quality content which is tailored to these words, and then distribute these across the Internet and on your website.Search engine optimisation is a key online marketing technique. Everything from small local businesses to international corporations are utilising search engine optimisation agencies to boost their business online.
Hiring an SEO Agency
If you have decided to begin search engine optimisation to boost your website it is important to hire a company which specialises in SEO. Website design agencies sometimes offer SEO services but they often do not have the skills or tools to carry out thorough optimisation.Ensure that you will be hiring a reputable search engine optimisation agency. Do not trust salespeople who offer you guaranteed page rankings for a certain term if you pay a specified amount of money, this is often unfeasible as you never know what the competition are planning.And finally, do not employ a company which uses black hat search engine optimisation techniques.
Some of these include the following:
Disguising keywords in hidden website content. Google and other search engines can recognise websites with too many keywords.
Keyword stuffing – Creating poor content with too many keywords in it. Search engines are now wise enough to recognise poor content.
Link farming. There are websites dedicated to publishing links to your website, and many other peoples websites, which are completely unrelated.
These are again viewed unfavourably by Google and other search engines, and your business may be banned for participating. Do not sign a contract with a company which offers you services such as these. A reliable SEO company will use ethical white hat techniques and will not promise instant results, but long-term sustainable success.