Website Design Pricing

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6 SEO Myths and Legends: What Not to Do in Search Engine Optimisation

Over the years, lots of myths and legends have built up about search engine optimisation. Mainly because no-one really knows for sure exactly how the search engines come up with their results. Here are some SEO myths and legends that will help you to avoid the less scrupulous people trying to sell you search engine optimisation.

1. Higher Page Rank means higher search rankings

Google probably rue the day that they included Page Rank in their toolbar.

At best, the 1 to 10 Page Rank score is just a vague indication of how Google see your site versus the other sites out there. The figures are released every few months and are a snapshot, frozen in time. They’re also rounded – if you believe that Google only gives sites a score between 1 and 10 then you probably believe in the tooth fairy as well. The real figures will be much more precise.

2. You need to register your site with Google to get indexed

Maybe this was true years ago. Nowadays, the Add URL option is a waste of time. Chances are that Google’s robot will have crawled round your site soon after your domain was registered and it will crawl round again on its own accord. The same goes for any decent search engine.

3. Your pages need to have a certain keyword density

Generally, this isn’t the case. Which is why there are such widely varying figures for what your keyword density “should” be. There isn’t a magic figure for keyword density that suddenly turns your page from rubbish to fabulous in the eyes of a search engine.

Just write your pages for real people and your keyword density will be OK.

Of course, if you’re writing content for someone else’s site then you’ll have to abide by their keyword density rules but those will only look for a maximum figure. They’re not a target to aim for!

4. Meta tags make all the difference

Years ago, yes. But then sneaky webmasters started spamming the meta tags to raise their pages in the search results.

Nowadays no self respecting search engine pays any attention to the keywords meta tag.

The meta description tag is sometimes still used but even that is getting less common as the search engines try to use a description that is gathered from the page and is relevant to the query that their user typed in.

5. Reciprocal links will help your search engine position

Reciprocal links are the internet’s equivalent of “I’ll scratch your back if you’ll scratch mine”. You agree to put a link to someone else’s site and, in turn, they link back to you.

Google and the other search engines are wise to this and discount this kind of link. They want you to link to sites because the site is worth linking to for reasons other than trying to artificially boost your own ranking.

6. We don’t need to use an SEO expert – we can do it in house

OK, I would put this one in!

On site SEO is mechanical and so long as you get the basics right, yes, you can do it in house. In fact, getting your pages “in order” is a good idea to help boost the rest of your search engine optimisation efforts.

But once you get past that stage, you need help from someone who knows what they are doing and who keeps abreast with all the latest developments. Otherwise it’s all too easy to go in the wrong direction and possibly get penalised in the process.

About the author: Get help with your search engine optimisation and make sure that your site has good SEO.


10 thoughts on “Website Design Pricing”

  1. Is my website layout and graphic design pricing okay?
    I have been invited to take part in designing the layout and graphic design for someone that wants to create a website that has similar features to the ones found on the myspace website.

    I’m going to charge

    $18,000 for layout

    $10,000 for graphic design and

    $17,000 for flash animation.

    Is this pricing okay because its going to be used world wide by everyone! Please help, thanks.

  2. Website design prices, am I getting a good deal?
    I have a website being built. The company is charging me $3100, users are able to fill out a profile and add certain things to my website database that is searchable by other users. I think I’m getting a good deal, but I’m also affraid the price might be too low and the website might turn out bad. Any thoughts?

  3. What is a good price for website design?
    I am wanting a website designed very basic a about us,contact us,and a gallery,homepage no shopping cart what is a fair price for this

  4. A good price for website design depends on many factors:
    Most people are obviously not professional website designers so they only see the front end visual look of website design and usually do not think about Search Engine Optimization (SEO) – getting high search engine rankings for their website. The first priority should be Search Engine Ranking, then visual appearance. Why is high search engine ranking important? Because you could have an awesome website visually, but if it ranks on page 100 of the search engines then only you will get to enjoy it unless you are sending direct links to people to come visit your website.

    1) How much of the work are you willing to do?
    – If you are going to do your own original content copywriting then that would lower the price of the website design.
    2) Do you already know the design concept and layout that you want?
    – If you already know the graphic design concept that you want then that will lower the price of the website design.
    3) Will you do the Search Engine Optimization (SEO) yourself?
    – If you offer to do your own Search Engine Optimization (SEO) that will lower the price of the website design.
    4) Will you maintain your website on an ongoing basis?
    – If you are willing to manage your website then that will lower the price of website design. Also if you are providing your own web hosting that will lower the price of website design.

    I see that someone else suggested that you should choose a CMS website platform. I totally agree both personally and professionally. WordPress is currently ranked as the #1 open source CMS website platform so it’s a no brainer on which CMS platform to choose. I am a professional website designer among other things and one of the reasons I build most of my websites on the WordPress CMS platform is because once I’m done with the visual stuff and coding I can hand the website over to the owner and they can handle everything they need to do with their website without any further assistance from me.

    So the bottom line is if you are willing to do some of the work yourself and manage your own website, then you should be able to get a much better website design price.

    Cost for a WordPress website if you do all of the work yourself = $70 a year for web hosting, $10 a year to buy your website domain name, WordPress itself does not cost anything = FREE!, WordPress Themes are FREE! So the do it yourself WordPress way will cost you less than $100.

    If you want someone to customize a WordPress Theme for you (visual graphic stuff or coding) that will run you anywhere from $100-$300.
    If you want someone to write your original content copywriting that should cost around $100-$200 a page.
    If you want someone to SEO your web pages that costs about $100 per page.
    These are middle market or somewhere in the middle prices anyway for a professional.
    More expensive website designs include embedded Flash. Flash AS3 coding can be very time consuming compared to HTML and PHP coding so you will end up paying a lot more if Flash is involved in the website design.

    If you get an honest professional website designer you should ask to get a break down on the hours of each part of the website design process. I can personally design and configure a WordPress website in about 10 hours – that’s the easy part and the least time consuming part of website design. Original copywriting requires research and SEO requires research and of course actually doing both of those things takes a lot of time. A typical 10 page website fully SEO’d and all original copywriting takes me around 10 days or 100 hours – that includes all the bells and whistles visually and backend coding as well as writing and SEO. So if you do the math and you’re paying the website designer to do all the work at let’s say $10 an hour, then that would be $1,000. This is for a “real” website that has been completely done for you not a pretty design graphic with no substance that you will find on page 10 of Google. More realistically I would expect that a pro would charge minimum $25 an hour. Once again if you are going to do the bulk of the work after the website is designed then the cost could then be as low as just $250 for just the actual website design itself (10 hours x $25 an hour).

    I am no longer taking on any more new clients, but when I was I would interview them first to see if they were serious about making money. My websites are designed to do 2 primary things – achieve first page Google rankings and to make money. Occaisonally I make an exception and just build the core website and do the visual design if I feel that the person who wants the website is really going to do the ongoing work. Several of my website designs have never had any work done on them after I did my part and this bugs me personally so I don’t usually bother offering that service anymore.

    Anyway samples of the websites I have designed can be found on my website. They range in price from a $200 do it yourself WordPress websites to a $5,000 dollar website (Vision Sign – the website design cost is about $1,500 in hours, the rest of the price is the ongoing work done on that website) >>>

    If you just need a personal website or just a for fun website you can get a free site at Hope this info was helpful.

  5. What is a reasonable price for a website design?
    My aunt asked me to design a website for her new business and she said she would pay me to do it, but I really don’t have any idea of how much to charge her. It is a five page site. How much would you charge? Flat price for the whole thing, or an hourly rate?

  6. I hope you have one impressive portfolio.

    Maybe you might want to consider a much lower price and a percentage of profits.

    You could come out much better in the long run.

  7. Website Design Pricing?
    My friend is running her own custom made ladies bag business and wants me to create a website for it. she has little over 30 products, so i am guessing 30 pages just for the products. she has a PayPal account and i am going to include that on a website as well so people can shop from her page. She wants to know how much i will charge her. Any ideas and comments are welcomed.

  8. websites are a labor of love. i won’t touch a project for under $500 — and that i would expect to have basic html/css/php/includes, but maybe 5 pages max.

    if this is going to need programming/scripting — as well as working with some sort of platform that paypal is providing, on top of 30 pages… you’re definitely going to want to use includes on that.

    I wouldn’t go under $5k.

  9. I’m a web designer too and I’ve seen rates in my local area from $20 per hour to as high as $95 per hour. I’ve also seen flat rates from $99 for a one page site to some really crazy amounts…I’m talking $10,000 for ecommerce.

    It really depends on what she wants, what your are able to do, etc. Personally I charge $99 for a 3 page site and $30 for each additional page. I find the flat rate is an easier sell to the customer. Sometimes I come out good…and sometimes I lose on flat rates. Very important to find out up front what she wants so you don’t have a lot of revisions.

    I use templates/sitebuilders so it is not hard and there is very little actual coding.

    Make sure to find out what she can spend on hosting. Prices for this range from $5 per month and up depending on how much space she needs.

    If she needs a domain name, don’t pay the $30-$75 I see so often. You find them for $9.95 and with an excellent company. I use them because the domain name gets registered to the person…not the domain company so you maintain full control over it.

    I’ve put links below to a hosting site with sitebuilder software included as well as the domain name company I use.

    Hope that helps.

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