Website Design Tutorial

Corporate Business Website Design Tutorial (Free PSD file)

Website architecture tutorial: 5 steps do design a website

What usually happens when someone starts to design a website is that you gather together some people from different areas (programmers, designers, salespeople, marketing, etc) and create a team in charge to come up with a website (an Intranet, a CRM or any other web based application). The meeting begins and everybody starts saying things they’d love the website to do:
SALES: “It’d be cool if the website sent an automated e-mail every time I need to visit a new customer” FINANCE: “It’d be great if I could have real time financial statements” etc, etc.
With processes like that, companies usually end up losing focus on what’s really important for them. One single feature might end up consuming more programming resources than all the rest together, and if at the end it wasn’t so important you just invested your limited resources inefficiently. Another possible outcome of website architecture like the one described above is that you might end up with a very complex and expensive application of which you just use 30-40% of its featuresWell, You get the picture noc This way of coming up with a website is clearly inefficient.

The 5 step process proposed here is a simple, but organized procedure to be focused through the whole process and end up with a website or web application that addresses your needs. In some way or another we all do part of what’s described here, the only and most important thing to remember is just to be disciplined enough to stick to the process, step by step. You’ll feel the temptation to propose solutions or features from the beginning jump or skip one step, but if you don’t do it and stick to the whole tutorial, you’ll end up with a solution that answers you needs without overspending resources.
1. List the PROBLEMS that you want to solve and which GOALS you want to achieve with your website
Usually everybody jumps straight to layout decisions, functionalities without having clearly defined what are your goals, what problems are you trying to solve with your website. Having clearly defined problems and visible and measureable objectives is the key to stay focused through the whole design process. It’s very important that in this stage you:
Don’t propose solutions. Focus completely on defining the problems. If you think of a cool feature or functionality, write it down in a piece of paper and set it aside until later in the process. This is not the time to think of solutions
Examples of PROBLEMS
I don’t know who my customers are (for an Intranet) I can’t get company information in real time
Examples of OBJECTIVES
Decrease 10% in average marketing costs per sold item through online selling (vs traditional channels like retail and catalogue sales) I want to increase awareness of my company in my potential market Increase the satisfaction level of my Top 10% customers through better customer service 2. Define “WHAT” you need to do
Here the objective is to define in a bit more detail What does your website need to do in order to solve the problems listed in step 1. What is important here is Not to focus on HOW are you gonna do it, but to focus on detailing WHAT needs to be done.

Step 1, Objective: Increase the daily average number of visits of my salesforce Step 2, “What”: We need to create a web based calendar in our sales Intranet.
How you’ll do the calendar, which functionalities will it have and how the layout and colors will be DO NOT belong here at this point of the process. Remember: Just list what needs to be done, not how.

It’s also important NOT to list things to do that are not directly related to solve the problems (or the objectives) you defined in Step 1. This is how you identify and filter which functionalities you really need to do and which others just “sound cool” or “would be nice to have” but aren’t really solving your central problems. After you finish the list, check one by one and think if what you’re proposing is really contributing to solve the problems/objectives mentioned in Step 1. If it’s not, erase it from the list.

The rest of the article will continue in my next post “Website architecture tutorial: 5 steps do design a website Part 2”

About the author: Pedro Neira is an MBA Internet Marketing Manager. Freelance Consultant and Online Entrepreneur with experience in Strategic Consulting, Start-Up fundraising and general management. Online Marketing expert with special abilities in SEO and SEM.Visit my blog MBA Internet Marketing Manager


10 thoughts on “Website Design Tutorial”

  1. Looking for a tutorial on how to do a flash design on a website to look like pages turning in a book?
    I am trying to do a website layout, and I want the design to look like pages turning in a book. Does anyone know of any tutorials out there?

  2. web design for a tutorial website?
    I’m looking to build a website for displaying tutorials on a subject. I know how to write html, css and javascript but apart from these what other technologies tend to be used for tutorial websites. I would like to apply php and mysql if possible. I suppose its more the content management im interested in, in how the tutorials will be stored and accessed. Does anyone have experience in this type of project and recommend what technologies would be best suited?

  3. make the basic page layout and have the links on it like php – html – css etc.. then in your directory have folders like html and php and css and so on and keep each script in there and link to them from your website ?
    i could help you make a website if you want ? let me know
    Hope i helped

  4. I’d recommend WordPress because it’s an easy CMS that’s doing a lot for you.
    There exist a lot of great tutorials how to create your own wordpress theme.
    See sources

  5. what is the best photoshop tutorial website?
    I love photoshop and spend most hours of my dauy on it. I want to learn more. So.
    Is there a website specialy designed for tutorials on photoshop and it has to be where i can download the pictures they are using and not that i have to use my own pictures and i want the website to be legal but i dont want to pay money since im 14 and dont have a credit card

  6. Where to get website design cutting tutorials?
    Anyone knows where to get any tutorials about website design cutting? The design I have made in PhotoShop. And I need how to learn cut design proffesionaly.

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